Name: Introduction to the Hospitality Industry (Trends, Models)

Credits: 5 ECTS

Objectives and/or competences acquired by the student:

-          Understand the structure, characteristics, and key actors of the hospitality and tourism sectors, with particular attention to emerging trends and evolving consumer behaviours.

-          Develop the ability to critically analyse different business models and management structures that operate within the hospitality industry, including innovative and digital formats.

-          Gain familiarity with the terminology and operational frameworks used in global hospitality businesses, enhancing professional communication and interdisciplinary collaboration.

-          Identify the socio-economic and cultural impact of the hospitality industry and assess its contribution to sustainable development in local and global contexts.

Brief description of the contents:

This course offers an overview of the hospitality industry, exploring its evolution, organisational structures, and key service areas such as lodging, food and beverage, and events. It introduces students to sector-specific terminology, global trends, and the increasing role of sustainability and innovation in shaping modern hospitality. Business models like franchises, hotel chains, and new forms of tourism accommodations are discussed, along with operational principles and guest service expectations.